Porosh Organizes Awareness Programme on Dementia and Safety at Golf Green Central Park

On December 01, 2019 Porosh organized for the senior citizens of Golf Green an awareness programme on Dementia and Safety & Security. It was attended by approximately 165 persons.

Sri Aroop Biswas (Honourable Minister) was invited as the Chief Guest. Special Guest was Sri Tapan Dasgupta (Honourable Chairman and Councillor – Borough 10).

Dr. Prosenjit Sengupta (Neurologist) explained at length in a very lucid manner the symptoms and causes of dementia afflicting a sizeable proportion of senior people. Sri Ritodeep Mukherjee from ARDSI shared his experiences of dealing of dealing with dementia afflicted patients and how care is offered to individuals. However, both of them agreed on the fact that degeneration of dementia is irreversible. It can be checked through proper nurturance.

Sri Debatosh Basak (APC – South Suburban) also graced the occasion. He offered various tips to avoid inviting trouble on oneself unnecessarily.

Role of Professional Caregivers in the light of Contemporary Socio-Economic Landscape

As founding members of Porosh we have been providing home assistance to the elderly for quite some time now. In course of interaction with several elderly people and their children (who are not members of Porosh) we have observed a very common sentiment getting echoed when it comes to seeking help from professionally managed organizations for the elderly. It is thus - once the situation arises we shall seek help from the organizations specializing in elder care. One is left wondering when will that situation arise!

Our experience suggests that children of aged persons whose children stay away from them more often than not bestow the responsibility of well-being of their ailing parents on a close relative and/ or a maid. Obviously, trust plays a major role in taking such decisions. But the question remains, however well-intentioned it might be, are they competent enough to address critical issues other than performing a set of daily chores?

Let us share with you a couple of instances.

a) Recently we came across an elderly lady, suffering from dementia, bleeding from the mouth. When the situation turned for worse the perturbed son contacted Porosh. We deputed a trained nurse. Soon she realized that force-feeding by the maid led to several cut marks below the tongue. As this practice was continuing for quite some time the wound also refused to heal. Since the maid was not trained to deal with patients suffering from dementia she did what she thought was best by her own estimate. Not only that. Much to the dismay of the nurse, the elderly lady had also developed bed-sore about which the maid was clueless. Gradually the situation improved. So, professional help was sought only when the situation seemed to go out-of-control.

b) A couple of weeks ago we received a phone call from Baguihati. A person enquired if Porosh provided old age home service. Although we said no for an answer yet we asked if we could be of any assistance. Then the person told us that his father was becoming increasingly reckless and forgetful resulting in tension in the family. Therefore, a decision was taken to send him off to an old age home. To them it seemed to be the best solution. We realized that it was an early stage of dementia which could be contained only through love, affection and warmth. Being away from the family members would only aggravate it. We informed him that the need of the hour was a professional Caregiver. However, he seemed to be far from convinced and never got back to us again!

The purpose behind sharing the above incidents is to reiterate that wait and watch policy before a situation spins out-of-control is certainly not wise. An organization like Porosh is capable of stepping-in to contain such situations through timely intervention of trained professionals under its wings.

POROSH MEANS WARMTH & PERSONAL CONNECT

INTRODUCTION

Business can be broadly classified, as we know, under two sectors – manufacturing and services. Although both the sectors are different from each other by nature of their operations yet there are a few commonalities as well. One such aspect is customer centricity which forms the cornerstone of any successful and sustainable business model. That ‘customer is the king’ is not a mere euphemism can be gauged by the growing influence of social media like Twitter, Facebook etc. in forming public opinion. No longer can one afford to brush under the carpet laxity in serving customer expectations. In no time an aggrieved client can vent his/ her frustration online and thus, reach-out to thousands of like-minded individuals. There are also travel portals offering options to share comments about the quality of services offered in a hotel and/or restaurant. Hence, it is of paramount importance to remain ever vigilant in serving customers.

POROSH’S LIVING UPTO THE BASIC TENET OF BUSINESS

Porosh is aware that being in the services sector it needs to be not only alert& proactive but also responsive in fulfilling customer expectations. What assumes a much greater significance in assisting the elderly people is – personal connect. More than anything else, making an ailing and often a lonely client feel loved and cared for is key to Porosh’s business moto.

It is indeed a very gratifying experience to receive unconditional love and tears of joy from the elder citizens after experiencing Porosh’s assistance. What else can be a better gift than receiving ashirwad from the happy clients?

Porosh’s approach to business is not necessarily cold and clinical but warm and personal. The following section offers a glimpse of some of those magical moments.