Coming together of startups

The power of synergy is often extolled in Management classes. One of the ways it is defined is thus:1+1=3. During the student days we used to wonder what it actually meant till such time the faculty member explained it with suitable example(s). However, so many years later we realize its true import.

Recently, Porosh was contacted by yet another startup ‘Soar2High’, based out of Bengaluru, to share its story since inception. No doubt we were quite excited at the sudden development. After all it provide Porosh an opportunity to reach-out to a wider audience and who does not want to be known! There is no denying the fact there is always a deep-seated desire in all of us to be acknowledged and recognized for the work one is doing. Moreover, if it comes unsolicited can there be anything more gratifying?

The interview with Paushali, one of the co-founders, lasted for about 20 min. She explained at lengthPorosh’s approach to work and its commitment to serve the senior citizens even during the period of strict nationwide lockdown imposed during April/May due to Covid-19. Apart from that she also emphasized on how Porosh remains ever-vigilant when it comes to ‘24*7 Emergency Service’.

The readers of this blog, who are not yet members of Porosh but keen to know more about its fascinating journey should watch the video which is featured in the ‘Event’ section of Porosh’s website : https://www.poroshkolkata.org/events

Porosh’s new website

When Porosh had launched the website for the first time it received some feedback its near and dear ones. Suggestions mainly centered around the look of website and layout of contents. We realized that it did not give a slick feeling and also lacked vibrancy in terms of color. And as you know, Porosh takes customer feedback seriously.

It took time for us to collate our ideas & thoughts before offering a contemporary and yet a unique look to the website. Actually, it has been a good example of kaizen. Souparno, one of the co-founders, himself being an accomplished website developer offered different options to the team to decide and select from. After several rounds of debate the final shape was arrived at.

First, the overall color scheme of the website was set in tune with the base color of the logo.

Second, the contents now follow a certain logic. We took feedback from our existing members and tried to understand from them the key points they searched (& in what sequence) while exploring the website for the first time. Upon further analysis by collating data a cogent pattern emerged. It is now visible in the website.

Third, mobile speed has been optimized. This means one can access the website much quicker from the mobile than what it used to be earlier.

Fourth, once a relevant page under ‘Other Services’ is opened a window appears asking, ‘Want to hear more?’ An interested person may share the his/ her name along with Email ID and/ or Contact No. for the Admin Team to contact.

Fifth, when clicked on the ‘Blog’ section the latest three blogs are visible and it is left to the reader’s discretion to choose which one to read first.

Sixth, right at the top of the ‘Home Page’ there is a statement ‘Are you away from your parents and concerned about their health?’ This sets the tone for the target group which Porosh is aiming at.

We shall sincerely expect our readers (which also include senior citizens) to visit the website and share about Porosh with their friends and relatives.

Startup India & what it means for Porosh

In several of Porosh’s blogs it has been highlighted, though in a subtle manner, how it keeps on innovating and brings about incremental changes for rendering better services to its members i.e. the senior citizens. Such a mindset prompts the team to remain sensitive to the socio-economic changes and their implications for Porosh. No wonder Covid19 induced pandemic failed to mar raw energy that it stands for. The section on ‘Voice of Customer – VoC’ in the website bears ample testimony to that.

During the period of crisis induced by corona virus we realized how important it is for us to get a platform enabling cross-fertilization of ideas. It is then that the idea to get Porosh registered with the vibrant ‘Startup India’ community under the aegis of Government of India struck a chord with us. Had Porosh not run its enterprise by fulfilling the basic criteria in line with the laws of the land such recognition would have never comes its way so early.

Porosh has now received an opportunity to get mentored by some of the best minds from its domain, or even outside. We sincerely believe it will go a long way to put us in firm stead. We can assure our members that Porosh is passionate about what it does. Resting on past laurels is anathema to its raison detre. Porosh strives consistently to improve its service quality for its members who happen to be the elderly citizens.