Porosh joins LinkedIn community

Porosh keeps on stretching its limits instead of resting on the past laurels. As a matter of fact, various such instances have already been shared through our earlier blogs. Porosh think-tank has the innate quality of asking – ‘What next?’ Such an attitude is indeed infectious as it rubs on other team members as well. The process of idea-churning is indeed worth going through. Ideas are debated upon and discussed before arriving at a consensus. Action plans follow.

The same principle was at play when the Team decided to join LinkedIn, a site exclusively dedicated to the professionals (& also organizations as well) for the purpose of networking and collaborative work. Porosh is always keen on synergistic efforts. Moreover, it is also the duty of the co-founders not to lose focus on the Mission of Porosh - offering reliable services to the senior citizens within means – despite day-to-day operational challenges.

We realize that Porosh needs to always agile and adaptable to the fast-changing work environment induced by Covid-19. It will be much appreciated if the readers connect Porosh through LinkedIn as well and share their comments/feedback. It will provide us with an opportunity to enrich the Site and work towards achieving our Vision to act as safety net for the senior citizens.

Coming together of startups

The power of synergy is often extolled in Management classes. One of the ways it is defined is thus:1+1=3. During the student days we used to wonder what it actually meant till such time the faculty member explained it with suitable example(s). However, so many years later we realize its true import.

Recently, Porosh was contacted by yet another startup ‘Soar2High’, based out of Bengaluru, to share its story since inception. No doubt we were quite excited at the sudden development. After all it provide Porosh an opportunity to reach-out to a wider audience and who does not want to be known! There is no denying the fact there is always a deep-seated desire in all of us to be acknowledged and recognized for the work one is doing. Moreover, if it comes unsolicited can there be anything more gratifying?

The interview with Paushali, one of the co-founders, lasted for about 20 min. She explained at lengthPorosh’s approach to work and its commitment to serve the senior citizens even during the period of strict nationwide lockdown imposed during April/May due to Covid-19. Apart from that she also emphasized on how Porosh remains ever-vigilant when it comes to ‘24*7 Emergency Service’.

The readers of this blog, who are not yet members of Porosh but keen to know more about its fascinating journey should watch the video which is featured in the ‘Event’ section of Porosh’s website : https://www.poroshkolkata.org/events

Porosh’s new website

When Porosh had launched the website for the first time it received some feedback its near and dear ones. Suggestions mainly centered around the look of website and layout of contents. We realized that it did not give a slick feeling and also lacked vibrancy in terms of color. And as you know, Porosh takes customer feedback seriously.

It took time for us to collate our ideas & thoughts before offering a contemporary and yet a unique look to the website. Actually, it has been a good example of kaizen. Souparno, one of the co-founders, himself being an accomplished website developer offered different options to the team to decide and select from. After several rounds of debate the final shape was arrived at.

First, the overall color scheme of the website was set in tune with the base color of the logo.

Second, the contents now follow a certain logic. We took feedback from our existing members and tried to understand from them the key points they searched (& in what sequence) while exploring the website for the first time. Upon further analysis by collating data a cogent pattern emerged. It is now visible in the website.

Third, mobile speed has been optimized. This means one can access the website much quicker from the mobile than what it used to be earlier.

Fourth, once a relevant page under ‘Other Services’ is opened a window appears asking, ‘Want to hear more?’ An interested person may share the his/ her name along with Email ID and/ or Contact No. for the Admin Team to contact.

Fifth, when clicked on the ‘Blog’ section the latest three blogs are visible and it is left to the reader’s discretion to choose which one to read first.

Sixth, right at the top of the ‘Home Page’ there is a statement ‘Are you away from your parents and concerned about their health?’ This sets the tone for the target group which Porosh is aiming at.

We shall sincerely expect our readers (which also include senior citizens) to visit the website and share about Porosh with their friends and relatives.